Urban chic, Italian style: Max&Co.

Looking for a new casual look that screams Italian chic without ruining your budget? Love Max Mara and Sportmax but can’t afford the bubble prices they are still charging?

My advice is to go to Max&Co., the younger sister of the Max Mara Group. You won’t get the same luxurious finish, but the clothes are young, fun, and very Italian. They have stores in many cities around the world, including San Francisco. Read what I have to say about Max&Co. in NBC Bay Area news.

Check out my favorite pieces.

a-line coatblack skirt with leather-metal chain link belt

puff coatyellowcoat

For accessories, I like the open-toe platforms in pink/dusty mauve and boots which are practical but stylish.


If you are looking for a lady-like bag, something that’s not big, chunky and studded with metal (aren’t we a bit sick and tired of that look?), this bag (below) does the trick. They carry it also in black which I think is more elegant.

shoulder bag

Related articles:

Urban Chic with a European Twist (NBC Bay Area News) by Esme Vos

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About Esme Vos

Esme Vos is the founder of Shopplr, a site on fashion, beauty and design. Esme is the founder of Mapplr.com (travel guides and hotel reviews) and MuniWireless (WiFi networks).