Favorite online shop: Toast

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I have been a fan of Toast for many years. Toast is a UK-based shopping catalog which has both a beautiful paper catalog and an online shop. Not only are the photo shoots so mysterious and atmospheric, the merchandise is unique and gorgeous.

Since it’s getting colder, you’ll find Toast’s cozy throws and blankets, sweaters and jackets, mittens and socks to be all you need to thrive this winter. I especially love the flannel pyjamas and bed linen. Toast also sells housewares, such as ceramic bowls, rugs, and bins.

Toast opened a few shops in the UK, including a small concession in Selfridges in London. But for those of us who do not live in the UK, it’s good to see that they still have the online catalog.

191 Westbourne Grove
Notting Hill
London, W11 2SB
United Kingdom
+44 (0)20 7229 8325

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About Esme Vos

Esme Vos is the founder of Shopplr, a site on fashion, beauty and design. Esme is the founder of Mapplr.com (travel guides and hotel reviews) and MuniWireless (WiFi networks).