If you’ve been reading Shopplr for sometime now, you will know that I like very feminine clothes that have a modern twist. I don’t like the overtly sexual, aggressive clothes that have taken over fashion magazines in the past few years. It seems to me that fashion editors care only about images that shock, instead of clothes that quietly seduce both the wearer and those gazing upon her.
That’s why I am so thrilled to see Juliette Hogan, a New Zealand designer, come up with a gorgeous Winter 2010 collection called “so pretty it hurts” that celebrates what she calls the “demure muse”. Check out the dramatic cape coat in lavender, the floaty dresses in dusty pink tones and the flirty corset plus miniskirt ensemble that is sexy and playful. I dare say that Hogan’s style is very French, like agnes b. and Claudie Pierlot.
She has a boutique in Auckland, New Zealand. Her clothes are carried in other boutiques in New Zealand (and one in Sydney).
170 Ponsonby Road
Auckland, New Zealand
+64 9 360 9347