Diptyque’s latest scent: 34 boulevard St. Germain


I recently attended the launch of Diptyque’s newest fragrance called 34 boulevard St. Germain at their San Francisco boutique on Maiden Lane (near Union Square). The name comes from the original Diptyque store in Paris. Since this is their 50th anniversary, so why not launch a new fragrance?

Description from the Diptyque website:

34 boulevard Saint Germain is a fragrance celebrating Diptyque’s 50th anniversary. 34 encapsulates the scent of its first boutique located on 34 boulevard Saint Germain with rare and precious fragrances. The result is a fragrance that has an innovative and complex signature. Developed around a chypre backbone, the base notes of wood and balms add comfort and create addiction. It is a rich and voluptuous fragrance which is suitable for men and women.


The famous oval-shaped label is printed on the boxes and determined the shape of the eau de toilette’s glass bottle. 34 boulevard Saint Germain engraved on the black Bakelite magnetic cap like stamp. The concave base of the bottle evokes the rounded form of the paperweights sold at 34 boulevard Saint Germain.

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The fragrance comes in different forms: eau de toilette, scented candle, scented oval and room spray.
I like the rich, woodsy scent, which like my other Diptyque favorites (Feu de Bois, Eau de Lierre, Chypre and Philosykos and Tam Dao) are much more mysterious and sophisticated (at least to me) than floral scents.


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