Shiseido BB Cream review

This is a Shiseido BB cream review. Shiseido has just released the Perfect Hydrating BB Cream SPF 35 in two shades: medium and dark.

shiseido bb cream review

Although BB creams have been around for at least 2 years, this is Shiseido’s first BB cream release in Europe and North America. I bought this BB cream and am impressed with it for the following reasons:

  • Sheer natural coverage that makes the skin look more even and gives it a healthy glow; 
  • SPF 35 sunscreen composed of ensulizole (20%), octinoxate (7.4%) and  titanium dioxide (7.2%);
  • The Dark shade matches my skin tone perfectly;
  • It is not sticky or too creamy and dries down to a perfect finish; and
  • You can apply it and run out of the house and your skin will look great.

I recommend the Shiseido BB cream for people with normal to oily skin. For dry skin, this would be too drying.

I compared the texture and shade of Shiseido BB cream in Dark to Clarins BB cream in Warm (the darkest shade) in the photos below. As you can see, Shiseido BB cream is lighter and Clarins is slightly creamier.

Shiseido BB cream

Comparison between Shiseido BB cream and Clarins BB cream

Indeed on my skin, Clarins BB cream was just a tad creamier and emollient, but not terribly so. I would recommend both for normal skin. The one disadvantage of this BB cream is that there are only 2 shades.


About Esme Vos

Esme Vos is the founder of Shopplr, a site on fashion, beauty and design. Esme is the founder of (travel guides and hotel reviews) and MuniWireless (WiFi networks).