UPDATE (20 February 2016): This foundation is wonderful! It has a very fluid consistency, like a serum foundation, and feels silky. The coverage is medium; you can apply more to get full coverage. I wore it for 8 hours and it did not fade or oxidize. It covers imperfections and large pores, but it does not accentuate fine lines. The finish is matte but it’s not a heavy, flat matte. I would recommend this for normal, combination and oily skin. The pump bottle packaging is hygienic and good for travel.
I’m excited about the new Shiseido Synchro Skin Lasting Liquid foundation which is launching in spring 2016. It is Shiseido’s first oil-free liquid foundation in years and it promises to be an excellent one for people with normal and oily skin. It contains SPF 20 sunscreen and comes in a small pump bottle with 30 ml or 1 fluid ounce of liquid. It is now available on the Shiseido USA website.
Best of all, Shiseido has finally changed its weird and misleading foundation color nomenclature. Remember the Beige-Ochre-Ivory color scheme, which referred to pink-yellow-neutral skin tones? With the launch of this foundation, Shiseido will use a foundation color chart that humans recognize, referring to three skin tones: Rose, Neutral and Golden plus the numbers 1 through 6 to denote deeper shades.
There will be 16 colors, but not all colors will be available in all the markets where Shiseido will sell this foundation. If you have a darker skin tone, it’s best to buy this from the US, which tends to have the largest foundation shade selection in the world.
Unfortunately, Shiseido (like many cosmetics companies) continues to believe that hardly any women in Europe and Asia want to buy their darker shades of foundations and, as a result, they don’t supply retail outlets with these shades. This is even true of their flagship store in Ginza, where, probably to the company’s surprise, southeast Asian women with darker skin tones show up and try to buy foundation but can’t find a shade match. Attention, Shiseido management! Of all places where one should be able to buy any Shiseido foundation shade, it should be in your Ginza flagship store.
There are many new ingredients in this foundation that are not present in the Perfect Refining Foundation, which is the current foundation for oily skin. I am not sure if Shiseido will continue selling the Perfect Refining Foundation.
According to the press release, the Shiseido Synchro Skin Lasting Liquid Foundation contains the following ingredients:
(1) Micro-Fit Polymer: It repels oil (sebum) and water (sweat) to create a smooth finish that last for hours.
(2) Time Match Powder: It reflects the optimal amount of light for the amount of oil (sebum). With less oil (sebum), it increases clarity for a spectacular reflection that creates more luster. With more oil (sebum), it becomes semi-transparent, and reflections are diffused. Note that Shiseido premier foundation – the Future Solution LX Total Radiance foundation – contains Time Match Powder and I think it is the best full coverage foundation, so I’m thrilled to see one of its key ingredients end up in the Synchro Skin Lasting foundation.
(3) Transparent Correcting Polymer: It is thought that this polymer lets natural skin tones show through while correcting unevenness like pores and roughness, for a natural, healthy look in light.
(4) Transparent Color Pigment EX: It is thought that this pigment produces clear, brilliant colors without dullness the moment it is applied on skin.
(5) Airy Cushion Formula: The revolutionary structure of Powder Network that helps give the foundation an extraordinarily light, smooth texture, as though forming a thin, even veil over the skin.
(6) Hypericum Extract: Diminishes roughness to help normalize turnover*, for a beautifully smooth complexion.
(7) Mother of Thyme Extract: Provides anti-oxidant protection against environmental stressors that cause dry skin.*
(8) Hydro-Sensing Polymer: Glyceline (moisturizing ingredients that keep moisture and help retain them).*
*in vitro test
I have not tried this foundation because I am not on the company’s list of beauty bloggers to whom they send samples. But as soon as it is available in stores, I will go out and try it and report back.