Bobbi Brown Long Wear Gel Eyeliner

Bobbi Brown Long Wear Gel Eyeliner is an eyeliner in a pot, which you apply with an eyeliner brush. The gel formula is highly pigmented and comes in 19 colors. According to Bobbi Brown, it is water-proof, smudge-proof and lasts for 12 hours.

I owned one of these Bobbi Brown pot eyeliners many years ago and I was not happy with the old formula. It has been changed and to my delight, the new formula is much better. Where the old formula as too soft and slushy, this one is dense. Now, when you dip your eyeliner brush into the pot, you encounter resistance and pick up a good amount of product to apply smoothly on your lash line (with the old formula, your brush would just sink in and pick up not enough product).

bobbi brown long wear gel eyelinerbobbi brown long wear gel eyeliner chocolate shimmerbobbi brown long wear gel eyeliner colors

I chose a deep, rich shade – Chocolate Shimmer – because I tend to wear neutral, brownish colors on my eyelids. I found it very easy to apply with my small eyeliner brush and it did last for many hours. I’m now thinking of buying another shade, perhaps Violet Ink or Cobalt Ink.

Pros of the Bobbi Brown Long Wear Gel Eyeliner:

  • Gorgeous shades that make the eyes look bigger;
  • Easy to apply, long-wearing formula that does not flake into eyes (excellent for contact lens wearers);
  • Good for novices and clumsy people who can’t draw a fine, straight line with a wet eyeliner pen.

Cons of the Bobbi Brown Long Wear Gel Eyeliner:

  • Expensive: US$26;
  • Heavier than an eyeliner pencil – not so good for travel (but if all you carry is one pot, it’s fine);
  • Requires an eyeliner brush for application (again, not so good for travel if you’re trying to minimize the number of items you carry);
  • Formula can dry out quickly if you don’t close the pot lid tightly.

How to apply the Bobbi Brown Long Wear Gel Eyeliner:

You need a small eyeliner brush who brush hairs are densely packed and stiff. If the brush hairs are not stiff, you will not be able to apply the eyeliner with enough precision along your lash line. You can use the Bobbi Brown Ultra Fine Eye Liner Brush, but it’s expensive (US$28). You don’t have to. I use a small eyeliner brush that came (free) with the Japanese magazine, Maquia, and it does the job superbly.

About Esme Vos

Esme Vos is the founder of Shopplr, a site on fashion, beauty and design. Esme is the founder of (travel guides and hotel reviews) and MuniWireless (WiFi networks).